A visible sign on the map of communication
In 2002 Mio Technology entered the European market for the first time, striving to make itself recognizableand to communicate its specificity and innovative characteristics in a highly competitive sector, against well-established competitors.
THE GOALWe supported the access on the Italian market, developing a continuous interaction with our client’s European network of communication societies. We ensured the utmost ROI for our client by managing all communication aspects: traditional and digital communication, social media, events, creativity and planning.
HOW WE REACHED THE GOALStrategies have been remodulated in time to make the most of each opportunity of visibility and interaction with bloggers, the press and the public. Our work peaked in the sponsorship of the 89th Giro d’Italia, we cured in each aspect, helping Mio become the second vendor in the Italian GPS market.