A wood that shines on its own
In order to face an increasingly aggressive competition, in 2015 ALPI, an almost centenary company, felt the need to reposition its communication, reaffirming on the market its identity of a high quality and high range product.
THE GOALTo redefine the ALPI brand identity and renew its product communication, our support to the marketing division developed through a wide range of tools (press office, PR, graphics, video). The ALPI identity was communicated also through the creation of an expositive space and of an innovative and exclusive product catalogue.
HOW WE REACHED THE GOALWe take pride in having taken part to the creation of the identity of Radiant, an Interzum Award Best of the Best winning material, taking care of its presentation to the jury, storytelling, visual identity and communication to specialized press.