Telling the story of a green heart
OP La Maggiolina is an organic packed salad producer headed by Santo Bellina, a central figure in the European fruit and vegetable market.
A product with apparent low market differentiation can be the keeper of a story to tell: the story of its own identity. This was the need of OP La Maggiolina in 2015: let its uniqueness, nurtured with care and experience for more than 40 years, crop up.
Listening to our client we were able to understand its unique characteristics in terms of competence, experience, quality, innovation and perspective. Starting from these aspects, we redefined the OP La Maggiolina brand identity conveying the authority and vision of its owner, the quality of the productive process and the daily best practices of the company.
A website and an institutional video were the tools through which we told the story of “the secret life of a small salad leaf”, in order to let users perceive what’s behind an apparently ordinary alimentary produce.
#video, #website, #storytelling