Telling the story of a green heart
A product with apparent low market differentiation can be the keeper of a story to tell: the story of its own identity. This was the need of OP La Maggiolina in 2015: let its uniqueness, nurtured with care and experience for more than 40 years, crop up.
THE GOALListening to our client we were able to understand its unique characteristics in terms of competence, experience, quality, innovation and perspective. Starting from these aspects, we redefined the OP La Maggiolina brand identity conveying the authority and vision of its owner, the quality of the productive process and the daily best practices of the company.
HOW WE REACHED THE GOALA website and an institutional video were the tools through which we told the story of “the secret life of a small salad leaf”, in order to let users perceive what’s behind an apparently ordinary alimentary produce.