B-SELFIE, the first self beauty filler

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B-SELFIE is the first self beauty filler, a revolution in the field of domestic aesthetic medicine.

Espositore da banco
COUNTER DISPLAY
Flyer B2C
SOCIAL NETWORK

The launch of B-SELFIE in autumn 2016 demanded the definition of a clear brand identity. An identity which needed to “penetrate under the skin” of the public.

THE GOAL

B-SELFIE needed to define its brand identity and prepare its promotional material, but most importantly it needed to immediately develop its brand awareness. How is it possible to create buzz about the new product? To vehiculate its peculiar characteristics? To let it penetrate under the skin of the market, fostering a natural word-of-mouth spread?

HOW WE REACHED OUR GOAL

We managed the whole pre-launch and launch phase on the B2B and B2C channels, focusing on the creation of engagement and identification with the product through a communication based on experience and word-of-mouth. Backed by our press office and digital PR work, the marketing strategy privilegedPR and product placement activities through digital influencers and public celebrities, and also valued the experiences of final users on the brand’s social media.

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MEKKO SAGL
6900 Lugano - Switzerland | via Guglielmo Marconi, 2 | sede operativa: Corso San Gottardo 147 (Vicolo Oldelli 1) | tel. +41 (0) 91 224 14 77 | This email address is being protected from spambots. You need JavaScript enabled to view it.

22073 Fino Mornasco CO - Italy | via Garibaldi 118 | tel. +39 031 427717 | This email address is being protected from spambots. You need JavaScript enabled to view it.

            

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MEKKO - 6900 Lugano - Switzerland | via Guglielmo Marconi, 2 | sede operativa: Corso San Gottardo 147 (Vicolo Oldelli 1) | tel. +41 (0) 91 224 14 77 |   This email address is being protected from spambots. You need JavaScript enabled to view it.

via Garibaldi 118 | 22073 Fino Mornasco CO - Italy | tel. +39 031 427717 |   This email address is being protected from spambots. You need JavaScript enabled to view it.

    -     Privacy Policy