B-SELFIE, the first self beauty filler
The launch of B-SELFIE in autumn 2016 demanded the definition of a clear brand identity. An identity which needed to “penetrate under the skin” of the public.
THE GOALB-SELFIE needed to define its brand identity and prepare its promotional material, but most importantly it needed to immediately develop its brand awareness. How is it possible to create buzz about the new product? To vehiculate its peculiar characteristics? To let it penetrate under the skin of the market, fostering a natural word-of-mouth spread?
HOW WE REACHED OUR GOALWe managed the whole pre-launch and launch phase on the B2B and B2C channels, focusing on the creation of engagement and identification with the product through a communication based on experience and word-of-mouth. Backed by our press office and digital PR work, the marketing strategy privilegedPR and product placement activities through digital influencers and public celebrities, and also valued the experiences of final users on the brand’s social media.