Very often there is a complete lack of correspondence between how organizations promote and sell their products and services and the way people actually choose to purchase them.
DEFINE THE REASON WHY
In a world where anyone can have immediate access to multiple virtually equivalent products and services, how is it possible to convince a potential client to choose us?
The companies that have the answer are the most successful and have something in common: they define why they exist and are mainly focused on fulfilling their mission, and not only on reaching profit.
EMOTIONAL AWARENESS
Mekko is built upon an identity determinated by a clear mission and upon values it applies each day in its business. It lives the experience and emotional connession through this process and is strategically positioned to respond to those companies who are ready to embrace this trend, a distinctive sign in successful projects, driven by emotional awareness.
BUILDING AND NURTURING CONNECTIONS
Our strategy: being the partner that eases companies into building and nurturing connections with their markets.
We are constantly focused in developing links between our clients and their targets through emotional connections which can satisfy both, leading to the results each of them expects.
Based on our clients’ mission and corporate identity, we identify the most powerful emotional motivators and we project and implement the correct marketing and communication strategies for a specific target.