In 2013 Geneco Group was a quickly expanding photovoltaic company embracing new competence areas and an increasingly consulting approach. An evolution that made a redefinition of the brand identity and coordinated image necessary.
THE GOALA relationship of ever growing intensity allowed us to re-calibrate the communication and redefine the brand identity of a very dynamic client, following its growth. This fostered a relation based on shared values such as the ability to listen and the continuous evolution, which eventually became even stronger, as Geneco became a partner of Mekko.
HOW WE REACHED THE GOALOne of the main milestones we shared with our client was its first approach to the international market. The foundation of Geneco México was supported through communication, social media and marketing actions, localized and calibrated on our client’s new target.