Telling the story of a green heart

op la maggiolina logo

 
OP La Maggiolina is an organic packed salad producer headed by Santo Bellina, a central figure in the European fruit and vegetable market.

A product with apparent low market differentiation can be the keeper of a story to tell: the story of its own identity. This was the need of OP La Maggiolina in 2015: let its uniqueness, nurtured with care and experience for more than 40 years, crop up.

THE GOAL

Listening to our client we were able to understand its unique characteristics in terms of competence, experience, quality, innovation and perspective. Starting from these aspects, we redefined the OP La Maggiolina brand identity conveying the authority and vision of its owner, the quality of the productive process and the daily best practices of the company.

HOW WE REACHED THE GOAL

A website and an institutional video were the tools through which we told the story of “the secret life of a small salad leaf”, in order to let users perceive what’s behind an apparently ordinary alimentary produce.

#video, #website, #storytelling

MEKKO SAGL
6900 Lugano - Switzerland | via Guglielmo Marconi, 2 | sede operativa: Corso San Gottardo 147 (Vicolo Oldelli 1) | tel. +41 (0) 91 224 14 77 | This email address is being protected from spambots. You need JavaScript enabled to view it.

22073 Fino Mornasco CO - Italy | via Garibaldi 118 | tel. +39 031 427717 | This email address is being protected from spambots. You need JavaScript enabled to view it.

            

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MEKKO - 6900 Lugano - Switzerland | via Guglielmo Marconi, 2 | sede operativa: Corso San Gottardo 147 (Vicolo Oldelli 1) | tel. +41 (0) 91 224 14 77 |   This email address is being protected from spambots. You need JavaScript enabled to view it.

via Garibaldi 118 | 22073 Fino Mornasco CO - Italy | tel. +39 031 427717 |   This email address is being protected from spambots. You need JavaScript enabled to view it.

    -     Privacy Policy